Elvis Breaks $100 Million Without Dinosaurs, Superheroes, Or Fighter Jets

Baz Luhrmann’s Elvis, a biopic about the profligate, tragic life of legendary singer Elvis Presley has just grossed over $100 million at the U.S. box office, doing so without relying on dinosaurs, superheroes, or epic fight jets.

But that’s not its only achievement, as the film has made over $65 million at the international box office and has boosted Elvis’ music to the top of the charts resulting in a cross-genre reverberation from dance to hip-hop and more, and sales of the Elvis Presley catalog rising, with streaming of his music up 90%, according to a press release from Warner Bros. Pictures.

The film tells the story of Elvis (Austin Butler) through the lens of his, at times abusive, complicated relationship with his enigmatic manager, Colonel Tom Parker (Tom Hanks). The film spans 20 years’ worth of the singer’s life, detailing Presley’s rise to fame, his unprecedented stardom, and the consequences that come with it, like over exhaustion and the effects of overindulging in vices.

“Elvis continues to drive box office in part because younger audiences—none of whom were born during Elvis’s lifetime—are embracing the film and leading the enthusiastic social media conversation,” the press release read.

 

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